Terms of Service

These terms govern your use of apopo.ai and any pay-per-lead services we agree to provide. By using the site or engaging us, you agree to these terms. Please read them alongside our Privacy Policy.

Apopo is the trading name of Apopo AI Limited, a pay-per-lead agency registered in Scotland (company number SC890724), with its registered office at 19 Dundas Road, North Berwick, Scotland. You can reach us at grow@apopo.ai.

About this website

apopo.ai is a marketing website. There is no account to create and no payment is taken through the site. The calls to action invite you to claim your five free leads using our form or by email; claims are read personally and we respond to confirm whether your sector is still open in your region and to arrange next steps.

Our service and how we engage

We generate, verify and deliver sales leads for your business. We run the campaigns end to end — our ad spend, our funnels, our risk — and you pay a fixed price per qualified lead rather than a retainer, an hourly rate or a share of ad spend.

• No online purchase: nothing on this site is an offer capable of acceptance online. Prices shown (such as “from £15 per lead”) are indicative; your actual price per lead depends on your sector, region and job value and is agreed with you in writing before anything goes live.
• Engagements start with a written agreement: we only begin work once we have agreed your qualification definition, your area, your price per lead and any target volumes with you in writing. That agreement, together with these terms, governs our work for you. If the two conflict, the written agreement wins.
• Free leads: where we offer introductory free leads (such as your first five), they are generated, verified and delivered on the same terms as paid leads. They create no obligation to continue.
• What you provide: a working phone number and inbox, prompt responses to the leads we deliver, and timely feedback. Lead quality feedback only works when it arrives quickly — see “Replacements and credits” below.

Qualification — you set the standard

A “qualified lead” means a lead that meets the definition set out in your written agreement, in your own words — for example job type, minimum value, the postcodes you cover, timeframe, budget or tenure. If a lead does not meet every part of that definition, it is not qualified and you do not pay for it. We verify contact details and check every lead against your definition before delivery.

Exclusivity

Leads we deliver to you are exclusive to you — we do not sell or share them with anyone else. While you are an active client, we do not supply leads in your trade from the postcode districts listed in your agreement to any other firm. If your agreement ends, the area becomes available again; we will tell you before we offer it to anyone else.

Delivery and ownership

Leads are delivered in real time to the destination agreed with you (for example SMS or your CRM). Once delivered, the customer relationship is yours: you contact them, you quote, you invoice. We do not contact a delivered lead again, market to them or resell them anything. Lead details are personal data — you must handle them in line with data protection law and use them only to respond to the enquiry.

Replacements and credits

• Not qualified: if you believe a delivered lead does not meet your written definition, tell us why within 48 hours of delivery and we will replace it free of charge.
• Unreachable: if a lead has not answered after three contact attempts across two working days (phone, plus a text or email), tell us and it is credited — it comes off your bill.
• Replacement and credit decisions are made in good faith against your written definition; timeframes may be varied in your agreement.

Fees and payment

You pay the fixed price per qualified lead set out in your agreement, which is held for the term of that agreement. There is no retainer, no setup fee, no subscription and no ad budget to fund. Billing frequency and payment terms are set out in your agreement and invoiced accordingly. Prices are exclusive of VAT, which is added where applicable. No card or payment details are collected through this website.

Term, pausing and cancellation

• Rolling agreement: after any free leads, we work on a rolling monthly agreement with 30 days' notice on either side. There is no minimum spend and no exit fee.
• Pausing: tell us and we pause delivery the same day. You are not charged while paused, and your area is held for 30 days.
• Changes: changes to your qualification definition, area or volumes are agreed in writing before they take effect.

What we promise — and what we can't

We provide our services with reasonable care and skill, and you only pay for leads that meet the standard you set. Lead volumes, however, depend on demand we do not control — season, sector, region and the behaviour of the advertising platforms we buy from — so we cannot guarantee a specific number of leads in a period, and we will tell you if we think a target volume is unrealistic. We commit to the model: if we do not deliver qualified leads, you do not pay.

Acceptable use and intellectual property

You agree not to misuse the site or attempt to disrupt it. The site, its content and the Apopo brand are owned by Apopo. The campaigns, funnels and landing pages we build to generate leads remain ours; the leads we deliver to you, and the customer relationships that follow, are yours. We may describe our work for you in general terms as a case study unless we agree otherwise in writing.

Liability

We don't exclude liability where it would be unlawful to do so (including for death or personal injury caused by negligence, or for fraud). Subject to that, our total liability arising from an engagement is limited to the fees you paid us for that engagement in the 12 months before the claim. We are not liable for indirect or consequential loss, or for loss of profits, revenue or data — including the outcome of any job you quote for a lead we delivered.

Governing law

These terms are governed by the laws of Scotland, and the Scottish courts have jurisdiction, subject to any mandatory consumer protections in your country of residence.

Changes to these terms

We may update these terms from time to time. The “last updated” date above shows when they last changed; the version in force is the one published here at the time.