Qualified leads to grow your business or you don't pay.
No monthly retainers. No setup fees. No ad spend. Just verified leads delivered to you in real-time.
Sectors we serve
How it works.
Claim your area and define what “qualified” means to you.
We only work with one operator per sector, per region, and only deliver leads that meet your specific standards.
We run the campaigns end to end.
Our ad spend, our funnels, our risk. We generate leads through expert led, targeted marketing campaigns to deliver high quality, qualified leads for your business.
We verify every lead, then deliver them to you in real-time.
Our proprietary system checks every lead – verifying phone numbers, email addresses, and making sure they meet your standards. You only receive leads that tick every box.
You close the sale.
Once a lead is delivered they're yours to close. If you think they're no good, let us know why within 48-hours and have them replaced free of charge.
in ad spend
in revenue generated
increase in qualified lead pipeline
reduction in cost per qualified lead
Most agencies sell hours.Pay-per-lead delivers results.
Traditional agencies sell you hours, clicks, and reports full of useless “impressions”. You pay a hefty retainer or percentage of ad spend but there's no guarantee of real business growth.
The Apopo model is different
Our pay-per-lead model delivers you results:
Because we only get paid when we deliver results, it's in both of our interests to find you the very best possible leads. We win when you win.
The Apopo difference.
Qualified before they reach your pipeline
Every lead is automatically verified before they ever reach your team, so you can stop wasting time on prospects that were never going to convert.
Mutually beneficial growth
We win when you win, so it's in both of our best interest to generate you the highest quality leads possible. No matter how much time it takes us, you only pay for results.
100% Exclusive leads
Because we only work with one operator per sector, per region, the leads we generate are exclusively yours. So there's no paying for leads that also get shared with your competitors.
Only pay for real results
No retainer. No monthly fee. No hourly rate creep. You only pay for genuine, qualified leads. If you feel any lead missed the mark, let us know within 48-hours for a free of charge replacement.
You set the standard.We meet it.
You might be wondering what “qualified” means? Or how it's judged? The answer is simple. You tell us exactly what your ideal customer looks like and we do everything we can to make sure every lead we deliver matches that criteria.
We then take this information and build it into our automated qualification process so we can ensure every lead we pass on meets your exact standards.
Real-time leads, delivered to you.
When we work together, we deliver leads in real-time to the destination of your choice. That might be directly to your phone via SMS or straight to your sales teams pipeline. Once a lead is delivered they're ready for you to close. The quicker your response, the higher chance you have of converting.
If they don't fit the bill? Let us know within 48-hours and tell us what we missed. We'll provide a replacement lead free of charge and roll your feedback into our targeting so we continuously improve over time.
Your first 6 weeks with Apopo.
We dive deep into your business. Getting to know you and everything there is to learn about how your business works – including what a qualified lead means to you. We then roll this into our campaign development. Making sure every touch point with potential prospects looks, feels, and sounds like you.
By week two the full funnel is built, the campaigns are running, and qualified leads are starting to flow. This is an opportunity for early feedback to ensure we're on the right track.
Every month we'll have a deep-dive debrief on how things are going. Giving you time to share any feedback so we can continue to improve your results. We'll also share our plans and upcoming updates to keep driving your business forward.
By now campaigns have stabilised, performance is predictable, and it's time to think about next steps. Maybe you want to scale your lead volume or continue to refine the system. Whichever direction you choose, we're always looking for opportunities to improve your results.
Sectors we serve.
We work with a wide variety of industries and sectors across the UK. Below are some of the most popular.
- Solar
- Dental
- Legal
- Insulation
- Mortgages
- Travel & tourism
- Windows & doors
- Home improvements
- HVAC
- Health & beauty
- Conservatories
- Home security
- Real estate
- Boilers
Every channel that converts.
We generate qualified leads from every key platform. Because we only get paid for the leads we deliver, every channel is held to the same standard: results.
Meta
Paid social across Facebook and Instagram, targeted to your exact criteria.
Google Ads
Paid search that catches people actively looking for your service.
TikTok
In-feed video campaigns that reach audiences other channels miss.
SEO
Organic search that compounds — leads without the ad spend.
AEO / GEO
Optimised to be the answer when AI assistants recommend a provider.
Conversion Rate Optimisation
Every funnel tested and refined so more clicks become qualified leads.
SMS
Instant follow-up and nurture that keeps warm prospects moving.
Nurture journeys and re-engagement that convert slow burners.
Pricing.
Prices can start from as little as £15 per lead but every business, sector, and region is different. If you're interested in working with us, click below for a free cost-per-lead quote.
Our mission.A message from the Founder.
I'm Ziggy, Founder at Apopo. I cut my teeth running Sales & Marketing teams in New Zealand – in the highly competitive adventure travel sector – delivering year on year business growth and over $57M in revenue. Now back home in Edinburgh, I'm passionate about boosting the British economy, and playing my part in building a brighter future for our kids in the UK. The best way I know how to achieve that goal is to help local businesses thrive. So if you're looking for a true growth partner aligned on the same mission, Apopo is here for you.
Ziggy
Founder, Apopo · Edinburgh
Stop paying for promises.Start paying for results.
A true partnership model
We treat our clients as partners — if there's no return for you, there's none for us. We only make money when you do, so you're never trapped paying a retainer for effort.
The problem with most agencies
Most agencies overpromise, underdeliver, and leave you with little to show for the investment. When you pay for time instead of results, that's the deal you've signed.
Our approach to your growth
We take the time to understand your business, then build campaigns around the leads that actually grow it — genuine enquiries, not vanity metrics.
FAQs.
How is this different from Checkatrade, Bark or MyBuilder?
Those are marketplaces. They sell the same enquiry to several firms and charge each of you for it, then keep the customer so the next job goes back through them. We are not a marketplace. We generate the enquiry, we check it, and we send it to one firm – you. There is no directory, no profile to maintain, no review score to defend and no subscription. And the customer is yours from the first phone call.
What counts as a qualified lead?
The definition you set before we launch, written into your agreement in your own words – job type, minimum value, the postcodes you cover, timeframe, tenure, and anything else that matters to you. If a lead does not meet every part of that definition, it is not qualified and you are not paying for it.
What if the customer does not answer the phone?
You credit it. We ask you to try three times across two working days, because plenty of good customers are busy when you first ring. After that, if they have not picked up, replied to a text or answered an email, it is on us and it comes off your bill.
How many leads will I get each month?
That's up to you. You specify how many leads you're looking for each month and we do everything we can to deliver it. Lead numbers can vary seasonally, and depending on postcode and service, so we'll always consult with you if we think the numbers don't add up.
Am I tied into a long contract?
No. Once the free leads are done we work on a rolling monthly agreement with 30 days' notice on either side. There is no minimum spend and no exit fee. The only thing fixed is your price per lead.
Could you sell my area to a competitor?
No, and it sits in the agreement rather than in a promise. While you are with us, no other firm in your trade receives a lead from any postcode district on your list. If you leave, the area goes back on the board and we will tell you before we offer it to anyone else.
Who owns the customer afterwards?
You do, completely. Their details come to you, the conversation is yours and the job is invoiced by you. We do not contact them again, we do not market to them and we do not sell them anything else. When they need you next year they ring you, not us. That is the entire point of the model.
Where do the leads actually come from?
Paid search and paid social, run from our own ad accounts and funded by us, aimed at people actively looking for your job in the postcodes you cover. Every enquiry comes from a form the customer filled in themselves, having asked to be contacted about that job. We do not buy lists, we do not scrape, and nothing reaches you that has not opted in.
What if I need to pause – holidays, capacity, a van off the road?
Tell us and we pause the same day. You are not charged while you are paused and your area is held for 30 days. Trades are seasonal and everyone takes a fortnight in the summer. A model that punished you for it would not last.
Do I need a website, or reviews, or anything set up first?
No. If you have a website we can send some of the traffic there; if you do not, the campaigns run to pages we build and host. You do not need a Google profile, a review score or a social account. All you need is a phone that you answer.
What does it cost, honestly?
A fixed price per verified lead, between £15 and £250 depending on your trade and job value, agreed before anything goes live and held for the term. Nothing else – no retainer, no setup, no subscription, no ad budget. Your first five are free.
Who is behind Apopo?
I'm Ziggy, Founder at Apopo. I cut my teeth running Sales & Marketing teams in New Zealand – in the highly competitive adventure travel sector – delivering year on year business growth and over $57M in revenue. Now back home in Edinburgh, I'm passionate about boosting the British economy, and playing my part in building a brighter future for our kids in the UK. The best way I know how to achieve that goal is to help local businesses thrive. So if you're looking for a true growth partner aligned on the same mission, Apopo is here for you.